About AJ Rich
Alfredo J (AJ) Fernandez Rich, MA, LMFT (he/him/his) is a Licensed Marriage & Family Therapist #132818 with the Board of Behavioral Sciences in the State of California, is a licensed telehealth provider throughout the state of Florida, & graduated Magna Cum Laude from California Southern University with a Master of Arts in Psychology and is currently in pursuit of his PsyD (Doctorate in Psychology). AJ conducted his clinical training at Valley Community Counseling Clinic and Teen Line & was mentored in private practice by Marina Talley Chatterton. AJ was trained in EMDR trauma therapy by Philip Manfield, who himself was trained by the founder of EMDR, Francine Shapiro. Additionally, he has been fortunate to be trained directly by Sue Johnson (Emotionally Focused Therapy Founder), Harville Hendrix (Imago Couples Therapy Founder), Dan Siegel (Neurological Psychology), & many other talented master clinicians. AJ is a member of CAMFT and EMDRIA, professional membership organizations for psychotherapists. In addition to private practice, AJ is part of the licensed clinical staff at Coldwater Counseling Center in Los Angeles overseeing client intakes.
Before becoming a therapist, AJ spent nearly two decades climbing the corporate ladder before taking the leap and leaving to pursue his lifelong dream of becoming a counselor. This unique perspective and changing course mid-way through life offers clients an outlook that is full of compassion and respect for each person’s individual journey that is unique to them. AJ thinks that is important for his clients to know that he has done, and is still doing, his own personal work in therapy after processing significant personal hurdles and challenges including personal EMDR therapy which prompted him to get trained.
AJ has experience working with adults, couples, & teenagers that struggle with anxiety, depression, communication, trauma, loss, chronic illness, and perhaps have reached an impasse with moving forward within a career, relationship, or other life events. Individuality and diversity are paramount and AJ welcomes those that might be described as outside the box. Clients describe AJ as direct yet warm, empathetic, and understanding as you navigate together with him how to process the blocks that can obstruct your view and ability to move forward. AJ’s clients can expect to explore life events from the past as patterns of behavior emerge in the here-and-now. As this self-awareness begins to develop, clients can often lead more joyful and connected lives. AJ caters each session according to that unique individual (or couple/family) using real-life examples and the material you provide to deepen your own understanding of YOU.